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Wien & Associates
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The 10 Core Marketing Disciplines

Areas of focus for the marketing performance review.
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The Marketing Performance

50-point diagnostic for improving revenues.
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The Comparative
Marketing Index

How we develop a quantitive
score and what it means.
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Clients and Alliances

Wien-Associates helps clients in
many different industries.
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Mike Wien, founder and senior consultant at Wien & Associates, helps clients grow more Mike Wienconsistently and profitably by applying nearly three decades of senior level marketing and sales expertise to their operations. Wien & Associates clients benefit from both time-tested instincts and the predictive power of a 50-point marketing diagnostic tool. Success is delivered in the form of stronger implementation and more predictable sales growth.

Wien’s own track record has been notable for this type of value delivery.
As a senior marketing executive, he has developed marketing programs that increase sales and market share for such major organizations as:

Deloitte & Touche
Cole Taylor Bank
Omni Hotels
PepsiCo (Frito-Lay and Pepsi-Cola Bottling Group)

Wien’s most recent role was national director of marketing for Deloitte & Touche, the global audit, accounting and consulting firm. In that position, he drove the e-Business marketing initiative, along with the national industry marketing program, new service development and marketing human capital services.

Mike has a bachelor’s degree in marketing from Colorado State University and an MBA from Northwestern University.

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